Draft the Future
Budweiser
Problem: Budweiser is an iconic staple of American culture, yet is unpopular among younger generations.
Fact: Budweiser makes their beers entirely with wind generated renewable electricity.
Insight: Young consumers value sustainably produced products and will purchase them over non-sustainable products if the benefits are obvious and the product is easily accessible.
Big Idea: Provide an interactive wind-powered, beer-drinking experience that educates consumers about Budweiser’s sustainable energy efforts while simultaneously making Budweiser exciting to drink and more relevant than competitor beers.
Coasters
On Earth Day, scan a Budweiser coaster at your favorite bar.
Virtual Budweiser Glass
Scanning the coaster will bring you to a virtual Budweiser glass. To fill, blow on the microphone on your smartphone.
Draft the Future Beer Tap
As your virtual glass fills, the wind turbine on the Draft the Future beer tap will begin to spin.
And fill up your real glass as well.
