Truth Whopper
Burger King - Integrated Campaign
Problem: Millennials can’t stand how fake the ingredients are in fast food.
Fact: Burger King’s menu is 100% real, free from preservatives, colors and flavors from artificial sources.
Solution: We’re encouraging customers to be as honest as our ingredients.
Execution: On the Burger King App, customers can share a truth that’s been eating them up inside, which will be printed on the inside of a Whopper Wrapper. Burger King will do the dirty work and deliver it to that friend (or foe).
Whopper Wrappers
Digital
Customers can order their Truth Whopper on the Burger King App.
The Hard Truth Report
Weekly Hard Truth Reports on the Burger King app use customers geolocation and screentime data to dig up truths hidden in their phones that they should know.
